Siobhan is the CEO of Wines of South Africa. Previously she was Distell's Global head of marketing on various portfolios including Brandy, International Whisky and Liqueurs which included Distell flagship Global brand, Amarula,

Her extensive experience includes marketing fast moving consumer goods, Beauty products and Tertiary Education. She began her working career in market research, first for Research Surveys and then A.C.Nielsens.

She holds a B Tech in Marketing and has completed the Manchester Business School's Advanced Marketing Strategy programme.